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Bubblegum Haze, 2016
Archival Pigment Print. 40 x 25" in
 

 

    Growing up, I was a Disney movie fanatic. I would spend days watching the film Bambi and cried as if a close friend had died when her mother was shot and killed. With this memory in mind, I began to notice how freely children express their emotions, which are yet tainted and governed by society, and how they instinctively listen and connect with their heart and mind. They have a better understanding that causing intentional pain on another being is not only wrong, but evil. 

I became interested in a very particular story that we have been told repeatedly throughout the existence of human kind, mostly subconsciously, that is rationalized as being normal and necessary. I began analyzing worldwide culture, personal tradition, history, philosophy and our perception on what animals we classify as being edible while others repulsive. Questioning why we feel disgusted at the thought of consuming the flesh of one animal, but not the other, is a thought I hope to resurface back into our consciousness as well as recognizing an ethical connection between humans and non-humans.

Factory raised and domesticated animals have become mechanical in a sense that humans have stripped away their identity to then be coated with new meaning and a new value of life. Bubblegum Haze aims to reflect upon our own constructed belief system on how ideologies that are so entrenched within our society essentially become invisible and forgotten. These concealed actions based on false principles leads to a blind world of followers who mimic one another while seeking approval of normalization. The waves of writing found in the background are delivered from twenty-two different animal right activists and their own personal childhood memory in relation to the animals we consume.