Cow Production, 2018

“Cow Appreciation Day” is an annual event held by the fast-food chain restaurant Chick-Fil-A where people are encouraged to wear something cow-like in exchange for free food — free chicken.

Considering in modern times, humans living in Western societies rarely have any interactions with cows or chickens. Instead, these animals are more likely to be experienced through commercial interpretations that are often obscure and detaching from the real animal. Cow Production, is a series of photographs treated as an observational study on how animals, specifically cows, start to be perceived at an early age while using a fast-food establishment as one aspect of this research. Granted permission to photograph as a social media photographer, I essentially went undercover and performed as an activist. When approximately 39 million cows are slaughtered yearly in the U.S through factory farming, the question of how can cows be appreciated in a society where their lives are massively profited and distorted through media, is a question I am highly interested in exploring. Are cows being appreciated? or is the idea of what a cow culturally symbolizes simply being regurgitated back into the masses?