Untitled (cow), 2018
“Cow Appreciation Day” is an event held by the fast-food chain restaurant Chick-Fil-A where people are encouraged to wear something cow-like in exchange for free food: free chicken.
Considering in modern times, humans living in Western societies rarely have interactions with cows and chickens, and instead are experienced through commercial interpretations that often are deceptive from the real animal. Granted permission as a social media photographer for the event, I essentially went undercover and performed as an activist. The photographs are treated as an observational study about a cultural belief while using a fast-food establishment as one aspect of this research.