Cow Production, 2018
“Cow Appreciation Day” is an event held by the fast-food chain Chick-Fil-A where people are encouraged to wear something cow-like in exchange for free food — free chicken.
Considering in modern times, humans living in Western societies rarely have any interactions with cows or chickens. Instead, these animals are more likely to be experienced through commercial interpretations that are often obscure and detaching from the real animal. Cow Production, is a series of photographs treated as an observational study on how animals, specifically cows, start to be perceived at an early age while using a fast-food establishment as one aspect of this research. Granted permission to photograph as a social media photographer, I essentially went undercover and performed as an activist. When approximately ~39 million cows are slaughtered in the U.S every year through factory farming, the question of how can cows be appreciated in a society when their lives are massively profitable and distorted through media, is a question I am highly interested in exploring. Are cows being appreciated? or is the idea of what a cow symbolizes simply being validated and regurgitated back into the masses?